Promotion decision is used to find the appropriate and effective method to promote a particular product to increase the sales.
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How are promotional decisions made?

Unlike other personnel decisions, promotion decisions are made by managers at most, if not all, organisational levels and departments. … Promotion decisions are likely to depend on the re- quirements of the vacant position, the company’s personnel policies and procedures, and the individual or group making the decision.

What are the important consideration in promotional decision?

Factors Affecting Promotion Mix – 5 Major Factors: Nature of the Product, Nature of the Customer, Product Life Cycle, Availability of Funds and a Few Others. The promotion mix is an assortment of the four tools of marketing, i.e., personal selling, sales promotion, advertising and public relations.

What are the 4 types of promotion?

There are four basic types of promotion: 1) Advertising 2) Sales Promotion 3) Personal Selling 4) Publicity.

What are the promotion mix decisions?

The important decisions of promotion mix are selecting advertising media, selecting promotional techniques, using publicity measures and public relations etc. There are various tools and elements available for promotion. These are adopted by firms to carry on its promotional activities.

What are the types of promotion?

There are five (sometimes six) main aspects of a promotional mix: Advertising, Personal selling, Sales promotion, Public relations, and Direct marketing.

What is promotion in HRM?

Promotion is vertical movement of an employee within the organisation. In other words, promotion refers to the upward movement of an employee from one job to another higher one, with increase in salary, status and responsibilities.

What's the key marketing decision?

Key marketing decisions relate to the product features and characteristics. Market studies show you what the members of the target market value in a product, but some things may be too difficult or too expensive to include.

What is the meaning of promotion in marketing?

Definition: Promotions refer to the entire set of activities, which communicate the product, brand or service to the user. The idea is to make people aware, attract and induce to buy the product, in preference over others. … This can also be expensive and time consuming, but is best for high value or premium products.

Which is the basis for marketing decisions?

Using research about your competitors’ features, benefits, prices, distribution channels, payment options, advertising, social media strategy and other promotional efforts is an integral part of marketing decision-making.

What are the 7 types of promotion?

  • Personal Selling. The very first form of promotion. …
  • Digital Promotions. All forms of promotion found on the internet are part of digital promotions. …
  • Public Relations. …
  • Sponsorships. …
  • Sales Promotion. …
  • Direct Marketing. …
  • General Advertising.
What are the 2 types of promotion?

  • Persuasive promotion attempts to persuade the consumer that he or she needs the product.
  • Informative promotion attempts to give information about the product, usually in an impressive sounding way. This is often used by the Government, for example to inform people of new laws.
What is the purpose of promotion?

The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.

What are the three steps in the promotional decision process?

The promotional decision process consists of three steps: planning, implementation, and evaluation.

What is promotion mix class 12?

Promotion Mix It refers to all the decisions related to promotion of sales of products and services.

What are the five objectives of promotion?

The goals of promotion are to create awareness, get people to try products, provide information, keep loyal customers, increase use of a product, identify potential customers, and even teach clients about potential services.

What is promotion strategy?

A promotion strategy is defined by the plan and tactics you implement in your marketing plan to increase your product or service demand. Promotional strategies play a vital role in the marketing mix (product, price, placement, and promotion), and they revolve around: Target audience.

What is promotion in simple words?

Promotion means spreading information about an product, service or issue. Promotion as part of marketing means spreading information about a product, product line, brand, or company. Promotion includes: Publicity and public relations. Advertising.

What's a promotion at work?

Promotion. A promotion is when an employee advances to a position that is classified at a higher salary grade, or in certain circumstances, an acknowledgment of significant greater responsibilities within the same grade.

What is promotion in HRM Slideshare?

Purpose of Promotion • Organizations promote the employees with a view to achieve the following purposes:  To utilize the employee’s skill, knowledge at the appropriate level in the organizational hierarchy resulting in organizational effectiveness and employee satisfaction  To develop competent internal source of …

What is promotion and demotion?

Demotion is the opposite of promotion. It is a downward movement of employees in the organizational hierarchy with lower status and lower salary. It is the downwarding process and is insulating to an employee. Demotion is the punishment for incompetence or mistake of serious nature on the part of the employee.

Which is one of most important decision in marketing?

Naming is your most important marketing decision.

What decisions are made by marketing manager?

Marketing managers make strategic and tactical decisions in the process of identifying and satisfying customer needs. They make decisions about potential opportunities, target market selection, market segmentation, planning and implementing marketing programs, marketing performance, and control.

What are marketing decision variables?

Marketing decision variables are those variables under the firm’s control that can affect the level of demand for the firm’s products. They are distinguished from environmental and competitive action variables that are not totally and directly under the firm’s control.

How do promotional decisions help marketing?

Promotion decision is used to find the appropriate and effective method to promote a particular product to increase the sales.

What is promotion with example?

It refers to short term incentives which are offered to the ultimate customers to encourage them to make immediate purchase of the product or service. Its purpose is to draw the attention of prospective customers to make them buy the products. Example: “Buy 1 Get 1 free” offer, draws the attention of the customers.

What is promotion research?

Any research that helps in the development, execution or evaluation of advertising & promotion. 2. Account Planning. A broader view than traditional research that introduces data earlier in the development process & relies on a wider variety of research techniques. Advertising & Promotion Research.

What are the factors affecting marketing decisions?

  • Need recognition. …
  • Information search. …
  • Evaluation of alternatives. …
  • Purchase decision. …
  • However, it worth mentioning here the impulse shopping, based on customers’ emotions. …
  • Post purchase behavior.
What are product decisions?

Product decisions revolve around decisions regarding the physical product (size, style, specification, etc.) and product line management. Product decisions are based on how much the organisation has to adjust the product on the standardisation – adaptation continuum to differing market conditions.

What is a place decision?

Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. … Distribution decisions include market coverage, channel member selection, logistics, and levels of service.