What are the approaches to curriculum design? approaches to curriculum design pdf.
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The four approaches of creativity are: 1) imagination, 2) incubation, 3) investment, and 4) improvement.
Approaches to Creativity There are two main strands to technical creativity: programmed thinking and lateral thinking.
- Brainstorming – probably one of the most popular creative techniques. …
- Negative brainstorming. …
- The Insights Game. …
- Mood boards. …
- Random Words (Random Input) …
- Storyboarding. …
- Metaphorical thinking. …
- Mind mapping.
Some of the best examples of creative thinking skills may include: lateral-thinking, visual reading, out-of-the-box thinking, copywriting, artistic creativity, problem-solving, analytical mind, and divergent thinking. Here are the best creative thinking techniques you can use.
Creative strategy is the intentional and strategic approach a company takes in developing and implementing steps that will ensure and support the business’ growth. … Your creative strategy provides the guiding principles for copywriters and art directors who are assigned to develop the advertisement.
- Commit Yourself to Creativity. Robert Deutschman / Getty Images. …
- Become an Expert. …
- Reward Your Curiosity. …
- Take Risks. …
- Build Your Confidence. …
- Make Time for Creativity. …
- Overcome a Negative Attitude. …
- Fight Fear of Failure.
Sternberg has proposed that creativity has five components: expertise, imaginative thinking skills; a venturesome personality; intrinsic motivation; and a creative environment that sparks, supports, and refines creative ideas.
From songwriters to television producers, creative individuals generally go through five steps to bring their ideas to fruition—preparation, incubation, illumination, evaluation, and verification.
16 techniques for creative thinking.
- Identifying the problem. It’s not just about defining the problem but defining the right problem to solve. …
- Create and consider many options. Try and think about things differently. …
- Refine selected options. …
- Repeat (optional) …
- Pick the winner and execute.
Creativity in advertising is to create a major selling ideas and different style of selling and this plays a vital role in image building and marketing products or services in the rapidly changing world.
The creative strategy consists of six elements – creative objective, target market, primary selling proposition, secondary selling proposition, support and tone & manner. Advertisers use various appeals like rational, emotional and others to attract the attention of viewers.
- Have stimulating conversations with a variety of people. …
- Keep an idea journal with you all the time. …
- Write freely about anything you like. …
- Doodle. …
- Work in a new environment. …
- Read fairy tales. …
- Have a daily ritual. …
- Exercise, do yoga or meditate.
- Optimise the atmosphere. …
- Create a brainstorming wall. …
- Encourage individuality. …
- Allow for suggestions. …
- Put suggestions into action. …
- Start doing stand up. …
- Place a ban on certain things. …
- Buddy up.
The Three Components of Creativity Within every individual, creativity is a function of three components: expertise, creative-thinking skills, and motivation.
All you need are the four essential elements of Creativity: Focus, People, Tools and Time.
- The first element of creativity is imagination.
- The second element of creativity is form.
- The third element, and probably the most difficult, is . . . permission.
These seven stages are: intention, incubation, investigation, composition, clarification, correction, completion. They do not operate in a linear way, independent of each other as laying them out in a row like this seems to imply.
The creative process consists of six working phases, inspiration, clarification, distillation, perspiration, evaluation, and incubation.
This technique is fully described in the book The Art of Creative Thinking by Robert W. The pattern of the DO IT process emphasises the need to Define problems, Open yourself to many possible solutions, Identify the best solution and then Transform it into action effectively.
Creative strategy helps to make the process easier and helps to really create a campaign that is goal driven but that is going to excite those that see it as well. Let’s consider display advertising as a creative strategy example. … Major brands use creative strategy to boost the ROI of their display ads.
A creative brief is a document used to outline the strategy of a creative project. A creative brief contains project details including the project’s purpose, goals, requirements, messaging, demographics, and other key information.
The ability to effectively convey information, both verbally and in writing, is a crucial skill for a creative strategist. When working with clients or supervisors, clear communication allows creative strategists to articulate their visions and plans.
Verification/implementation: At this fourth stage, you build on the “aha” solution. You evaluate, analyze and build on your idea. You then polish it to make sure that it’s both useful and novel.
A creative brief could be written by the creative director, designer, project manager, strategist, planner, producer or account executive. Whoever has the most client and project knowledge is the best person to write the brief.
The creative strategy captures how the brand will tell that story, the personality and behaviors that the brand will need to adopt in order for that to happen successfully and, potentially, the communication themes that will hold the storytelling together.
The more we read, the better we can build up and expand our knowledge. We can be open to new ideas and have an understanding of new things. Reading helps us practice imagination by letting the words describe a certain image while the reader manipulates the picture in the mind.
Creativity is the act of creating something in the real world, while imagination deals with ‘unreal’ thoughts that are free from the confines of reality .