What are the elements of physical evidence?

Explanation : Employee Training is not an element of physical evidence. Physical evidence is the material part of a service.

Physical evidence is of specific essence in the hospital setting. Zeithaml et al. (2006) describe physical evidence in the hospitals as building exterior, parking, signs, waiting area, admission office, patient care room and medical equipment, recovery room and waiting areas.

The most important kinds of physical evidence are fingerprints, tire marks, footprints, fibers , paint, and building materials .

This refers to the way your product, service, and everything about your company, appears from the outside. Decisions need to be made about the size, shape, color, material, UPC bar code, and label of the packaging. This should be customer tested and updated when needed.

ADVERTISEMENTS: Seven elements used in marketing mix for service are as follows: (1) Product (2) Price (3) Place (4) Promotion (5) People (6) Physical evidence (7) Process. The marketing concept dictates that marketing decisions should be based upon customer needs and wants.

Solution(By Examveda Team) Physical evidence is the environment in which the service is delivered and where the firm and customer interact and any tangible components that facilitates performance or communication of the service.

Customers often rely on tangible cues, or physical evidence, to evaluate the service before its purchase and to assess their satisfaction with the service during and after consumption. Effective design of physical, tangible evidence is important for closing gap 2.

The overall appearance and layout of a hotel; the ‘feel’ of a bank branch; the type of vehicle rented by a car rental company; the type of aircraft used by a carrier are all examples of physical evidence.

Physical Environment The ambient conditions include temperature, colour, smell and sound, music and noise. It is a package of these elements which consciously or subconsciously help you to experience the service. Ambience can be diverse.

• firearms and fired ammunition,
• fingerprints,
• toolmarks, tire tracks, and footwear impressions,
• hairs, fibers, glass, paint, and other trace evidence.

• Real evidence;
• Demonstrative evidence;
• Documentary evidence; and.
• Testimonial evidence.

• Personal Experience. To use an event that happened in your life to explain or support a claim.
• Statistics/Research/Known Facts. To use accurate data to support your claim.
• Allusions. …
• Examples. …
• Authority. …
• Analogy. …
• Hypothetical Situations.

There are two perspectives to physical environment – Process of Operations Perspective & Marketing Perspective. Customers usually rely on the physical evidence, which are concrete or tangible cues to judge the quality of the service.

It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.

The 7 P’s of marketing include product, price, promotion, place, people, process, and physical evidence. Moreover, these seven elements comprise the marketing mix. This mix strategically places a business in the market and can be used with varying levels of force.

Physical evidence refers to everything your customers see when interacting with your business. This includes: the physical environment where you provide the product or service. the layout or interior design. your packaging.

To stress this point, we will refer to all the market offerings of firms as their services, and point out that these services can be broken down into four main components: physical product, service product, service environment, and service delivery (Figure 2.5). All of them must be managed to meet customer needs.

The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the key elements involved in marketing a good or service, and they interact significantly with each other.

What is intangibility? In marketing services, intangibility means the inability of a consumer to preassess the value of using a service. Unlike a physical product, a service cannot be seen, tasted, felt, heard, or smelled prior to its purchase. … You can’t “kick the tires” in a service.

marketability is the answer.

Inseparability: One unique characteristic of services is that the service and the service provider cannot be separated. Unlike with goods/products the manufacturing and the consumption of services cannot be separated by storage.

GUIDELINES FOR PHYSICAL EVIDENCE STRATEGY  Recognize the strategic impact of physical evidence.  Blueprint the physical evidence of service.  Clarify strategic roles of the servicescape.  Assess and identify physical evidence opportunities.

Why is everyone not effected in exactly the same way by the servicescape? Not all individuals respond the same way to the perceived servicescape. Personality differences as well as temporary conditions like moods or the purpose for being there can cause variations in how people respond to the servicescape.

A typical service blueprint identifies: … Physical Evidence: Tangible elements associated with each step that has the potential to influence customer perceptions of the service encounter e.g. uniforms, delivery vans.

Physical evidence provides tangible cues of the quality of experience that a company is offering. It can be particularly useful when a customer has not bought from the organisation before and needs some reassurance, or is expected to pay for a service before it is delivered.

Physical evidence as part of the marketing mix Services as we know are largely intangible when marketing. However customers tend to rely on physical cues to help them evaluate the product before they buy it.

The main rules of the admissibility of testimonial evidence are materiality, relevance, and competence. If any evidence, whether testimonial or physical, is material, relevant, and competent. Evidence is considered material if presented to prove a fact which is an issue in the court case.

Physical evidence (also called real evidence or material evidence) is any material object that plays some role in the matter that gave rise to the litigation, introduced as evidence in a judicial proceeding (such as a trial) to prove a fact in issue based on the object’s physical characteristics.

These five rules are—admissible, authentic, complete, reliable, and believable.

• established facts.
• case studies.
• statistics.
• experiments.
• analogies and logical reasoning.
• citation of recognized experts on the issue.

Physical evidence can serve at least two important functions in the investigative or judicial process (Peterson et al.). First, physical evidence can help establish the elements of a crime. For example, pry marks left on a window (physical evidence) may help establish the occurrence of a burglary.